The 96th China Food & Drinks Fair will be held in the Century City New International Convention & Exhibition Center (CCNICEC) from March 23rd to 25th. According to the organizing committee, the fair has set up 9 themed exhibition halls with regard to Chinese liquor, wine, food, machinery, and etc, covering an area of over 100,000 square meters.
It is said that so far many hotels in Chengdu have been unavailable. More than 100 Sichuan liquor producers will attend the fair with the Six Golden Flowers (six famous Sichuan liquor brands including Wuliangye, Luzhoulaojiao, Jiannanchun, Quanxingdaqu, Langjiu, and Tuopaiqujiu) as the lead. “This is because all enterprises have been benefited from the favorable environment of the liquor industry since last year.” said Xunlun, the person in charge of the arrangements from the Orient International Exhibition Co,. Ltd.
In line with the deployment made by Sichuan Provincial Committee of CPC and Sichuan Provincial People’s Government, Sichuan Province will continue to promote liquor industry in 2017, with focus on sort enlargement, quality enhancement and brand building. It is expected to upgrade mechanization and informationization, and achieve technical promotion as well, with the total output surpassing 300 billion yuan by 2020. All these new efforts will be reflected on the increasing number of companies participating in the fair. As the host, Sichuan participants enjoy a moderate growth over last year including over 100 brands such as the Six Golden Flowers, Fenggu, Jiangkouchun, Xiaojiaolou, Jintanyuye, Chunyuan, and Mr. Taibai. The number of above-scale liquor enterprises in Sichuan accounts for approximately 300. The fair is similar to a military parade, with an unprecedentedly large number and scale of enterprises involved.
Compared with last year, this year will witness an even bustling fair. The organizing committee informs that, starting from March 21st, 20 official events will be conducted during the exhibition period including opening ceremony, forums, technological exchanges, as well as concluding ceremony, with all exceeding the scale of last year. Over two thirds of the events are related to the liquor industry. “In fact, there should be over 40 high-standard events.” According to the relevant official of the committee, apart form the events to be staged, the hot spots also lie in the activities conducted independently by industrial associations, news media, and enterprises before the opening ceremony. All leading enterprises are pursuing high-end manifestation of the events by formulating detailed promotional solutions, such as inviting celebrities, and holding a press conference or liquor tasting for new products.
