2015, Sichuan will launch a theme marketing activity, Walking on South Silk Road and traveling in the hometown of giant pandas -- European giant panda fans visiting Sichuan, and another 4 tourism festivals, as well as numerous promotional marketing activities. This was what the reporters learned from Sichuan Provincial Tourism Marketing Work Conference held on December 11th.

      In 2015, Sichuan will focus on and develop inbound tourism market promotion and marketing. Sichuan will strengthen cooperation with UN World Tourism Organization and Pacific Asia Travel Association. Sichuan will grasp the opportunities of holding annual conference of Pacific Asia Travel Association and Emei Forum to broaden tourism cooperation fields. Sichuan will also construct international marketing platform to undergo marketing activities aimed for European and Asian tourists with the theme of Walking on South Silk Road and traveling in the hometown of giant pandas -- European giant panda fans visiting Sichuan, and for foreign tourists with the theme of Sichuan Cuisine and Global Food Center Marketing Activities and so on to strengthen marketing forces in emerging tourist markets of Russia, Indian, north Europe and so on. Tourism marketing centers for China Taiwan and Japan will be build. Besides, Sichuan will shoot and produce Sichuan tourism light comedy in Cantonese to be broadcast on TVB, aiming to display the natural beauty and brilliant history and culture of Sichuan.

      Meanwhile, Sichuan will enhance regional domestic cooperation, including in the west promoting cooperation with Tibet, Gansu and Qinghai to accelerate the construction of Sichuan-Tibet Tourism Economic Corridor, in the east and south deepening the tourism cooperation with pan-Pearl River Delta, Yangtze River Delta and Bohai Bay by enlarging the market share and influence of Sichuan tourism.