The 2026 China International Fair for Trade in Services (CIFTIS) opened at Shougang Park in Beijing on September 9. Under the theme of "Global Services, Shared Prosperity", the 2026 CIFTIS features nine thematic exhibitions covering health services, financial services, culture and tourism services, and education services, and will run until September 13. Sichuan has set up a 100-square-meter comprehensive booth themed "Beautiful Sichuan, Charming Services" in the No.4 Provincial, Autonomous Regions and Municipalities Pavilion, and organized 7 national-level and 6 provincial-level service trade bases, as well as more than 30 enterprises from cities (prefectures) such as Chengdu, Mianyang, Zigong, Leshan, and Nanchong to participate in the exhibition, fully showcasing the achievements and highlights of Sichuan's development in trade in services.

During the 2026 CIFTIS, more than 30 representative Sichuan enterprises including Minto Technology, Sichuan Airlines and Wuliangye showcased their products and services in a concentrated display. The exhibits covered such competitive sectors as culture, tourism and travel services, digital creativity, and biomedicine. Representative works of Shu brocade and Shu embroidery from the Western China Couture Fashion Center were also on display, alongside character images and cultural and creative products of the animated film All Wishes Come True. The exhibition collectively highlighted new technologies, new models and new forms of business in Sichuan's trade in services.

The Sichuan Comprehensive Pavilion also incorporated highly recognizable Bashu cultural symbols such as Sanxingdui, Zigong lanterns, and giant pandas into its overall space design to enhance the brand recognition of "Sichuan Services". Meanwhile, a suite of digital and intelligent display equipment such as glasses-free 3D displays, interactive slide screens, AR interaction and holographic digital humans was deployed to present the cultural and museum resources of the Jiangkou Sunken Silver site and the Sansu Temple in an immersive way, achieving a deep integration of cultural resources and digital exhibition.

Sichuan has organized its participation in CIFTIS under a "1+2+N" framework, bringing together cities and prefectures across the province, industry chambers of commerce and associations, and enterprises. The "1" refers to the Sichuan Comprehensive Exhibition Pavilion themed "Beautiful Sichuan, Charming Services"; the "2" refers to two supporting events, namely, the Chengdu Service Trade Innovation and Development Matchmaking Conference themed "Chengdu Products Go Global, Linking Industrial Chains Worldwide", and the "Taste of Leshan, Made in Leshan" special promotion event for culinary delights and service consumption.

In 2025, Sichuan's trade in services reached 144.93 billion yuan, ranking first in central and western China. In the first half of this year, Sichuan's services imports and exports totaled 66.64 billion yuan, up 5 percent year on year. Services exports amounted to 32.64 billion yuan, up 28.6 percent, 11 percentage points higher than the national average.

As a national-level, international exhibition platform for the trade in services, CIFTIS plays an important role in advancing China's opening-up and cooperation in the service sector and boosting the innovative development of trade in services. The 2026 CIFTIS has drawn participants from 90 countries, regions and international organizations to host exhibitions and events. More than 1,830 enterprises participated in the on-site exhibition, including 473 Fortune Global 500 companies and industry leaders. During the CIFTIS, more than 200 new achievements will be unveiled in a concentrated manner, of which over 100 will make their debut.

The 2026 CIFTIS also notched up several firsts: for the first time, a "China Services" exhibition zone was set up in the core area of the thematic exhibition to showcase innovation outcomes and exemplary cases in trade in services from across the country; for the first time, "Going Global Services" zones were set up at multiple thematic exhibitions; and for the first time, a "Going Global Service Promotion Roadshow Zone" was set up to facilitate Chinese enterprises' expansion into international markets.