On February 27, it was learned from the press conference of the 24th China International Alcoholic Drinks Expo (CIADE) that this year's CIADE will be held at the Luzhou International Conference &Exhibition Center from March 19 to 22.

With the theme "Toast to China, Savor the World", the current session of the CIADE emphasizes five distinctive features: production region focus, quality orientation, public engagement, industrial synergy, and global outreach. The expo comprises ten exhibition zones and a newly established demonstration zone for key production regions, covering a total area of over 80,000 square meters. A comprehensive schedule of 51 events has been unveiled, consisting of ten major activities, 23 specialized activities, and 18 initiatives that integrate the liquor industry with cultural tourism and commerce. The event attracts nearly 1,000 exhibitors from close to 50 countries and regions. The expo specially sets up a dedicated digital and intelligent innovation zone for the liquor industry, featuring concentrated displays of full-scenario applications such as AI-assisted winemaking, intelligent blending, precision marketing, and anti-counterfeiting traceability. These innovations are set to inject technological momentum into the industry's high-quality development. As the guest country of honor at this year's CIADE, Thailand will establish a 500-square-meter national pavilion. The pavilion will showcase well-known brands such as Chang Beer and Thai whiskies, as well as high-quality products like specialty rice wines, distilled spirits, and functional beverages. Meanwhile, investment opportunities in Thailand's Eastern Economic Corridor will be promoted, providing a communication platform for enterprises seeking to invest in the country.

Luzhou has been hosting liquor industry events for 40 consecutive years, since the inaugural Luzhou Famous Liquor Festival was held in 1987. Evolving from a local event into an international exposition, the CIADE has seen its participation surge from over 7,000 to 560,000 last year, and its exhibitor reach now spans more than 50 countries and regions, positioning it as a vital platform for the opening-up, quality showcase, and cultural dissemination of China's liquor industry.