On January 29, it was learned from the provincial Department of Commerce that, centering on the core goal of enhancing the global comprehensive competitiveness and market share of "Made-in-Sichuan" products, the Support Policies for "Sichuan Global Outreach" International Market Expansion and the List of Exhibition Activities Supported by "Sichuan Global Outreach" Initiative 2026 have recently been issued. The province will provide support to enterprises in several areas, including participating in international exhibitions and key overseas economic and trade promotion events, improving international marketing and service systems, exploring international markets by leveraging new forms and models of foreign trade, as well as undertaking product certifications, brand building, and online marketing initiatives.

"The newly released list of supported exhibition activities is a key operational tool for implementing the support policies," a leading official from the Department of Commerce stated. "It encompasses 200 domestic and international exhibitions and covers over 60 industry categories across 47 countries and regions, providing enterprises with a detailed 'navigation chart' for their global expansion." The official explained that the selection of exhibitions on the list is closely aligned with the province's six major advantageous industries and emerging future-oriented sectors, including events in established strongholds such as electronics and information technology, and equipment manufacturing, while also incorporating exhibitions in specialized fields like medical devices, artificial intelligence, and pet supplies.

The list's selection strategy prioritizes westward market expansion as a key focus. Meanwhile, this approach also reinforces existing market footholds in Southeast and South Asia, actively seeks connections with developed economies like the U.S., Australia, Japan, and South Korea, and engages emerging markets such as Latin America and Russia. Collectively, this framework aims to construct a diversified market expansion network. Furthermore, the 2026 "Sichuan Global Outreach" international market expansion initiative has established a performance evaluation mechanism for participating enterprises. This mechanism will comprehensively assess companies based on factors such as order fulfillment and changes in trade volume. Enterprises demonstrating significant results will receive increased support in the following year. This approach guides resources toward high-performing firms and accelerates the disbursement of support funds.

According to reports, the 2025 "Sichuan Global Outreach" international market expansion campaign organized a total of 2,090 enterprise participations across more than 100 domestic and international exhibitions and economic-trade promotion events, such as the Hannover Messe, the CPhI Worldwide Europe, and the China (Sichuan) - Bavaria Economic, Trade, Cultural and Tourism Cooperation Conference. The activities helped participating enterprises secure intended orders worth 30.83 billion yuan, providing strong support for stabilizing foreign trade.