As the Spring Festival approaches, Sichuan has prepared a Sichuan‑flavored New Year feast brimming with creativity and sincerity, ready to welcome visitors from all directions to "gallop into Sichuan".

During this extended Spring Festival holiday, the province's cultural and tourism sector will roll out nearly 3,000 consumption‑stimulating activities across various categories and distribute over 30 million yuan in cultural‑tourism vouchers through coordinated arrangements. With a rich array of distinctive activities and tangible benefits for the public, the initiative aims to fully stimulate holiday cultural‑tourism consumption and create a festive, Sichuan‑flavored, and heartwarming Spring Festival experience for visitors and residents alike. Cities and prefectures across Sichuan will also introduce a series of cultural and tourism activities that blend regional character with contemporary creativity.

Explore the Starry Skies: Come to Sichuan for a "Study-Tour New Year"

"Explore the Stars in the Spring Festival's Birthplace, Gallop into Sichuan for the New Year" – Sichuan's 2026 Spring Festival thematic study‑tour initiative and spring study‑tour season are built around the figure of "Spring Festival Elder" Luo Xiahong (the ancient astronomer credited with setting the Spring Festival in the Chinese calendar). The program deeply integrates traditional festive customs with astronomical science to form an "observable starry classroom".

Sichuan's Spring Festival and spring stargazing‑themed study‑tour routes integrate elements of culture, tourism, technology, and cuisine. Options include the "Rongcheng Science Trek: Ancient and Modern Radiance" one‑day program, "Origin of the Spring Festival: Bashan Dream Quest" three‑day journey, and "Panxi Sunshine Retreat: Aerospace and Cosmic Exploration" three‑day adventure. These itineraries provide young learners with a detailed "Spring Festival Stargazing Guide".

Sichuan has introduced its first list of 13 "Best Stargazing Spots", forming a "Stargazing Trail Map of Shu". They are: Southern Sichuan Astronomical Observatory, Niubei Mountain Scenic Area, Eye of the City Astronomical Observatory in Chengdu, Yueba Tourist Resort, Jiaoding Mountain Scenic Area in Hanyuan County, Guangwu Xinghe-Putuo in Bazhong, Wanggangping Muyun Villa, Golden Summit of Mount Emei, Riyueping on Xiling Snow Mountain, Stargazing Spot in Litang County, Linjiabazi in Zengjia Mountain, Lianbao Yeze Scenic Area, and Huoxi Zhongcuo.

Admire Mianyang: Where Traditional New Year Charm and Technology Deeply Converge

Mianyang's cultural and tourism sector, anchored in the "Admire Mianyang" brand positioning, rolls out more than 200 events under the "Admire Mianyang, Celebrate the New Year" series. Covering three core themes, the program builds a festive, vibrant, and consumption‑focused cultural‑tourism activity matrix.

"Joyful Tour of the New Year" links activities such as the Spring Festival events at the Mianyang China Giant Panda Garden, Mianyang Fantawild's "Flower‑Fire China Year", and the "Qiang Mountains Greet the Golden Horse · Jiuhuang Celebrates the Spring Festival" series.

"Joyful Appreciation of New Year Rhythms" features performances at the Mianzhou Grand Theater for the Spring Festival, the Shuimu Nianhua 25th Anniversary Tour Concert, and the "Intangible Cultural Heritage Celebrates Spring · Blessings Reach Yanting" series of public cultural activities on the Lantern Festival.

"Joyful New Year Shopping" presents market activities such as the Intangible Cultural Heritage New Year Goods Shopping Festival, the Spring Welcoming Consumption Month &New Year Shopping Month, and the "Hi, Youxian – Enjoy Fortune and Joy" Spring Festival Consumption Season.

Mianyang also launches the "Forever High Tang" VR experience exhibition, the "Light of Technology · Intelligent Robotics" Spring Festival event, and the "Admire Mianyang, Making Technology More Fun" Spring Festival technology fair, achieving an organic fusion of traditional New Year charm with the distinctive features of China's Science and Technology City.

"Sweet New Year Flavor": Neijiang Crafts a Sweet‑Culture Roots‑Seeking Journey

Neijiang's cultural and tourism sector launches two core activities to create a "Sweet New Year Flavor".

"Roam the Chengdu‑Chongqing Ancient Road · Savor the New Year Flavor in Sweet City" creates an immersive journey into the roots of sweet culture. Kicking off with the opening of the Neijiang Sugar Industry Museum, the program revolves around the theme of sweet culture, links festive highlights across the city, and features over a hundred cultural‑tourism activities, shaping a distinctive Chengdu‑Chongqing Ancient Road tourism experience that extends throughout the region. These include the fantasy feast "GG Bond Meets White Dragon Horse: New Year Quest in Sweet City" at the Southern Sichuan Grassland in the Shizhong District, the "Sweet City, Sweet Songs" mass singing competition at Daqian Park Square, the immersive script‑based murder mystery game at Longchang's Yunding Village, and the Spring Festival market at Weiyuan's Chuanshi Lake.

Neijiang joins hands with its sister city Zigong to jointly launch the "Travel with Your Ticket Stub, Explore Neijiang Freely" preferential tourism campaign. With a Zigong Lantern Festival ticket, visitors can access multiple benefits in Neijiang, such as accommodation discounts at 57 premium hotels, admission discounts at 15 attractions, and special offers on local delicacies and specialty products. At the same time, three themed tourism routes have been introduced: the Chengdu‑Chongqing Ancient Road Tour, the Specialized Study Tour, and the Red Industrial Tour.

"Four Flavors of the Spring Festival": Celebrate a Joyful New Year Full of Diverse Delights

Under the theme "Galloping into Sichuan – Suining Invites You for the New Year" and guided by the concept of "Four Flavors of the Spring Festival", Suining meticulously plans and rolls out over 100 cultural, sports, and tourism activities.

Focusing on intangible cultural heritage and folk traditions, "Folk Customs Celebrate Spring" unfolds a series of ceremonial and participatory festive activities. These include the Spring Festival Grand Parade, the Guangde and Lingquan Spring Temple Fairs, the Hailong Kaige New Year Pig Festival, as well as events like "Sending Toads" and the Spring Festival Greeting Ceremony.

"Light and Shadow Paint the Spring" crafts a romantic, dreamlike ambiance. Drone light shows will illuminate Shenglian Island, Luxi Lake, and other sites during the Spring Festival. Meanwhile, events like the "Aerospace Fantasy · Spring Festival Flight" Carnival at the Western Future Aerospace Industrial Park and the second Spring Festival Lantern Show at the Songjing Taoyuan Scenic Area will deliver check‑in moments that merge romantic charm with technological appeal.

"Guochao Frolics in Spring" promotes the deep integration of traditional New Year customs with Guochao (Chinese fashion trend), anime, esports, and related trends. Events such as the third Grand Era Guofeng Anime Carnival and the Ten‑Thousand‑Person Prayer for Spring will be held. Hanfu‑try‑on stations, story‑driven interactive setups, pop‑up trendy markets, and similar installations will be arranged at various scenic areas and urban districts across the city.

"Affection Warms the Spring" releases cultural‑tourism vouchers for consumption in sectors including Guochao, automobiles, and holiday shopping.

"The Cradle of Spring Festival": 39 Days of Daily Shows

As the "Hometown of Spring Festival Culture", Langzhong in Nanchong launches a 39‑day extended Spring Festival, offering daily traditional New Year experiences from the seventh day of the twelfth lunar month to the sixteenth day of the first lunar month.

Over 260 cultural performances across more than 50 categories have been meticulously curated. This initiative also includes over 40 grand shows jointly staged by four major troupes: the Sichuan Province Giant Puppet Theater, the Nanchong Acrobatic Troupe, the Nanchong City Sichuan Opera Theatre, and the Nanchong Song and Dance Theatre, along with the "Cultural Tourism New Year Celebrations" series of performance events.

A total of 136 distinctive activities will be launched, featuring concentrated dragon‑lion dance showcases and Silk‑Road‑themed Spring Festival processions. Meanwhile, a range of new cultural‑tourism offerings are set to greet visitors, such as northeast Sichuan's first tomato‑themed ice‑snow festival at Fengyi Bay, the maiden voyage of new cruise ships on the Jialing River, and the "Ten Miles of Spring Breeze" experience.

The Nanchong Cultural Tourism Spring Festival Gift Pack will be issued. Attractions such as Langgzhong Ancient Town and Tiangongyuan are offering 5,000 complimentary tickets, and Xishan Scenic Area is making 100,000 free admission passes available.