On the evening of September 25, the "Shopping in China · Sichuan Station" and the 4th China (Sichuan) International Panda Consumption Festival kicked off in Chengdu, under the theme "Relax in Sichuan · Encountering a Beautiful Life". Wang Xiaohui, Secretary of the CPC Sichuan Provincial Committee and Chairman of the Standing Committee of Sichuan Provincial People's Congress, and Shi Xiaolin, Deputy Secretary of the CPC Sichuan Provincial Committee and Governor of the People's Government of Sichuan Province, attended the launch event.

Before the event started, Wang Xiaohui, Shi Xiaolin, and other officials visited the festival's supporting exhibition. They toured various sections, including the Panda IP zone, marketplace booths, and the future tech consumption exhibition area. They also visited a downtown duty-free shop in Chengdu to learn about the introduction of internationally renowned brands, the export of domestic and Sichuan-made products, as well as the implementation of departure duty-free policies and related tax refund procedures. Wang Xiaohui pointed out that consumption, interconnected with all industries and households, serves not only as a crucial engine driving economic growth but also as a key lever for improving people's well-being. The CPC Central Committee with Comrade Xi Jinping at its core has attached high importance to boosting consumption and expanding domestic demand, rolling out a series of policies and measures to stimulate consumption. These efforts have injected strong momentum into sustaining sound and steady economic growth. Sichuan should leverage the launch of this consumption festival as an opportunity and capitalize on key upcoming consumption windows, including the National Day and Mid-Autumn Festival holiday, the "Double 11" shopping festival, and the New Year's Day and Spring Festival period. By fully utilizing supportive consumption policies from both the national and provincial levels, the province should make greater efforts to diversify consumption supply, improve the consumption environment, and foster innovative business formats, plan to introduce more distinctive consumption activities that resonate with the public, offer a rich variety of consumer "benefit packages" to sustain the vibrant market atmosphere, further unleash consumption potential, and expand new spaces for growth, so as to more effectively meet people's aspirations for a better life.

At the event, 40 new consumption scenarios under the "Relax in Sichuan" brand for 2025 were released, along with 20 night economy landmarks and 20 demonstration cases of new night economy business forms in the Sichuan-Chongqing region. The "Relax in Sichuan" consumption benefit package was also launched, which includes vouchers for catering, Sichuan liquor and tea, "Splendid Sichuan" tourism packages, and self-driving tours along the "Most Scenic Western Sichuan Routes". Subsequently, representatives from business entities in seven major consumer service sectors took the stage to jointly inaugurate the "Panda Consumption Express", marking the official commencement of the "Shopping in China · Sichuan Station" and the 4th China (Sichuan) International Panda Consumption Festival.

Also present were provincial leaders Cao Lijun, Chen Wei, and Yang Xingping; major officials from relevant departments and bureaus of the Ministry of Commerce; relevant leading officials from the Chongqing Municipal Commission of Commerce; leading officials from municipal (prefecture) governments, relevant provincial departments, certain central institutions stationed in Sichuan, and some state-owned enterprises supervised by provincial SASAC; as well as representatives from business entities and news media, among others.