Recently, the reporter learned from the Department of Culture and Tourism that the three-year action plan for ten sub-sectors of the province's cultural and tourism industry chain has been issued.

At the beginning of this year, 12 departments, including the Department of Culture and Tourism and the Department of Economy and Information Technology, jointly issued the Special Work Plan for the Cultural and Tourism Industry Chain in Sichuan Province. This plan clearly focuses on ten key areas: the digital cultural industry, performing arts industry, cultural and creative design industry, film and television industry, publishing, distribution and copyright industry, leisure and vacation tourism, sightseeing tourism, rural tourism, health tourism, and research-based tourism. This initiative was designed to foster chain-based collaboration, clustered development, and capability upgrading across the cultural and tourism industry.

The set of ten action plans launched recently builds upon the aforementioned Work Plan, further clarifying the main objectives for the ten key areas over the next three years. Through three lists—work tasks, key projects, and key enterprises—these plans encompass 379 projects and 235 enterprises, employing a "responsibility system + list system" approach to accelerate the implementation of the Work Plan.

Clearly Identifying Sub-Sectors to Pinpoint Key Focus Areas for Niche Market Development

A relevant leading official from the Department of Culture and Tourism stated that the ten action plans released this time not only focused on seizing opportunities in new arenas but also consolidating strengths in traditionally advantageous industries. With the goal of deeply integrating the innovation chain, industrial chain, capital chain, and talent chain, the action plans were formulated in accordance with the overall requirements: adhering to government guidance while upholding fundamental principles and breaking new ground; leveraging culture resources to enhance tourism and fostering integrated development; pursuing demand-driven development and scenario innovation; optimizing full-chain operations for quality and efficiency improvement; and ensuring enterprises as the primary entity and market-oriented operations. Active efforts are being made to build a new cultural and tourism industry system characterized by a comprehensive structure, distinctive attributes, and a rational layout, the official added.

Work on the ten action plans must account for the unique traits of each sub-sector, maximize their catalytic role, and simultaneously promote cross-sector integration with proactive measures. Particular emphasis should be placed on fostering deeper, broader, and higher-level synergy between the cultural tourism industry and sectors such as agriculture, commerce, sports, education, and technology. This approach aims to incubate more new business formats, scenes, and models in the cultural tourism sector.

For instance, the three-year action plan for the digital culture industry outlines a strategy to use innovation and creativity as the main thread leading sectoral growth, focus on seven areas, including animation and gaming, e-sports, and digital music, to shore up development weaknesses and extend the industrial chain, and encourage cultural-tourism venues, such as cultural and tourism districts, ancient towns, scenic spots, parks, museums, intangible cultural heritage centers, and art galleries, to develop immersive offerings via digital technologies, thereby expanding new consumption spaces like "cloud tourism", "cloud exhibitions", "cloud experiences", and "cloud shopping".

Focusing on Market Entities by Cultivating Chain-Master and Chain-Affiliated Enterprises to Build an Ecosystem

Market entities play a crucial role in promoting cluster ecosystem-building and chain-strengthening within the cultural and tourism industry. The ten action plans introduced recently specifically outline a "key enterprise list", which identifies leading and associated enterprises as chain masters and chain affiliates, aiming to build an industrial ecosystem.

Take the province's performing arts market, which has been booming in recent years, as an example. Under the three-year action plan for the performing arts industry, Sichuan Province strives to expand its performing arts sector to exceed 150 billion yuan in scale by 2027. In order to achieve this goal, the plan identifies 18 key enterprises in the province's performing arts industry as the chain master and affiliated enterprises to establish a "chain leader + chain master" dual-drive mechanism, create a Sichuan performing arts consortium, and promote cross-shareholding among theaters, troupes, and talent agencies, thereby realizing scaled and intensive operations.

Efforts should also be made to connect the cultivation of chain-master and chain-affiliated enterprises with the overall spatial layout of the industry, ensuring that each element offers mutual support to the other. For instance, the three-year action plan for the cultural and creative design industry designates 43 key enterprises from regions including Chengdu, Leshan, and Deyang as chain master and affiliated enterprises. This strategic designation supports the province's cultural and creative industry in forming a collaborative development pattern, with Chengdu serving as the "core", Deyang and Zigong as the "wings", and cities such as Mianyang, Leshan, Yibin, Bazhong, Meishan, and Ziyang acting as "growth points".

Focusing on Key Projects to Ensure Well-Supported, Actionable, and Deliverable Plans

The ten action plans launched this time put forward a "key project list", focusing on strengthening weak links, supplementing missing segments, and establishing new connections in the industrial chain while following the full-cycle project management system structured around "planning a batch, reserving a batch, and constructing a batch". The plans also aim to promote the effective execution of major projects in main hosting locations and collaborative development locations through the major industry project-driven strategy.

For example, the three-year action plan for the health tourism industry in Sichuan Province proposes to leverage the province's diverse resources, such as mountains and rivers, sunshine, ice and snow, hot springs, forests, wetlands, lakes, grasslands, traditional Chinese medicine, and distinctive cuisine. The plan identifies over 120 key projects, including the Longquan Mountain Urban Forest Park and the Miyi Sun Valley Health and Wellness Resort, aiming to create a comprehensive framework consisting of the medical health tourism area with Chengdu, Mianyang, and Leshan as its core, the Panxi sunshine health tourism area centered around Panzhihua and Liangshan, the ecological health tourism area in northeast Sichuan featuring Dazhou, Bazhong, and Guangyuan, and the culinary health tourism area in south Sichuan focused on Yibin and Luzhou.

The leading official from the Department of Culture and Tourism stated that the ten action plans also clearly outline interdepartmental collaboration and regional coordination mechanisms for advancing the initiatives, as well as propose specific support measures aligning with the optimization of existing policies while combining the efforts to secure incremental policies, thereby ensuring the effective implementation and grounding of the plans.