The 13th Sichuan International Tea Expo is set to take place at the Chengdu Century City New International Convention and Exhibition Center from May 9 to 12. According to the Tea Expo's press conference on April 22, this year's event will feature an unprecedented gathering of 36 renowned tea-producing counties from across the country.

This year's Tea Expo theme is "Tianfu, the Birthplace of Tea: Sharing a Common Future." The exhibition covers an area of 70,000 square meters, with nearly 2,000 domestic and foreign enterprises participating. The event will showcase six major types of tea and tens of thousands of new products and business formats across various categories, including new-style tea beverages, tea-infused lifestyle, tea culture, tea technology, and tea tourism. Dazhou takes center stage as the theme city of this year's Tea Expo. The exhibition features specialized pavilions and areas, including the Dazhou Theme Pavilion, the Sichuan Tea Brand Pavilion, the National Famous Tea Pavilion, the Tea Utensils Aesthetics Pavilion, the Supply and Marketing Cooperative Pavilion, New-style Tea Beverage Zone, the Tea Machinery and Packaging Zone, and an Overseas Zone, among others.

The Sichuan Tea Brand Pavilion will host a collection of Sichuan's renowned and premium teas, including green tea, Gongfu black tea, jasmine tea, and Tibetan tea. Represented by the provincial-level public brand Tianfu Bestea, the pavilion will comprehensively present regional public brands and notable enterprise brands, such as Mengding Mountain Tea, Emei Mountain Tea, Micang Mountain Tea, Yibin Early Tea and Chuanhong Gongfu Black Tea. The new-style tea beverage brands from Sichuan are ready to shine at the event. Brands such as CHACHATEA and Chuan Coze will make their first joint appearance, emphasizing the rising force in Sichuan's new-style tea beverage sector. This year's Expo features the inaugural Supply and Marketing Cooperatives Zone, where the first Sichuan Provincial Supply and Marketing Tea Industrial Development and Promotion Conference will be held.

Throughout the expo, more than 30 events, including promotions and salons, are scheduled. Additionally, initiatives to expand Sichuan tea's reach beyond the province and global outreach activities (such as Russia station and Malaysia station) will be launched.