On July 3, the press conference of "Sanxingdui,Jiuzhaigou and Giant Panda" Cultural Tourism Alliance Brand Strategy was held in Chengdu by the People’s Government of Jiuzhaigou County, Conservation and Research Center for the Giant Pandas (CCRCGP)and Guanghan Municipal People’s Government. At the press conference, the three sides signed a strategic cooperation agreement,announcing that "Sanxingdui,Jiuzhaigou and Giant Panda" Cultural Tourism Alliance is officially established. 

"Sanxingdui,Jiuzhaigou and Giant Panda" Cultural Tourism Alliance will systematically integrate excellent cultural and tourism resources in Sichuan, of which Sanxingdui,Jiuzhaigou and giant pandas are the most remarkable ones, and jointly explore new cross-regional collaborative development models. Focusing on "cooperation in brand building, publicity, market sharing, project development, and talents utilizing", joint efforts will be made to help the alliance win a good reputation among tourists across the country and promote Sichuan cultural tourism brand featuring Sanxingdui, Jiuzhaigou and giant pandas to become world-known.  

This year, the alliance will fully promote the brand integration program, carry out a series of publicity and marketing campaigns,and plan tourist routes centering around Sanxingdui, Jiuzhaigou and giant pandas to boost the integration of tourism projects commissioned and managed by the three sides,as well as realize complementation of seasonal tourist attractions and sharing of tourist source.

Vice Governor Yang Xingping attended the press conference.