From July 6 to 8, the 2019 China Brand Trademark Exposition was held during the 11th China Trademark Festival in Yinchuan, Ningxia. In tandem with it, the "Made-in-Sichuan Products Sell Nationwide ·Yinchuan" activity was also carried out. As of July 8, 78 Sichuanese enterprises participating in the Exposition completed transactions worth RMB 2.055 million and signed 287 agreements worth RMB 38.7456 million. Notably, the collective trademark of "Sichuan Poverty Alleviation" made its debut, becoming a highlight of this Festival.

"This year has seen an obvious rise in sales," said Zhao Min, head of Sichuan Liangyuan Food Co., Ltd. from Nanjiang County, Bazhong City, noting that since the company obtained the pre-authorization certificate for the collective trademark of "Sichuan Poverty Alleviation" at the end of last year, the company has worked to expand sales channels through activities of selling poverty alleviation products in markets, supermarkets, communities as well as online organized by the government. Attending the China Trademark Festival for the first time, Zhao Min said that she has benefited a lot from the event. "Several companies expressed their interest in becoming our agents, expecting our products to enter the northwest market soon."

"Sichuan Poverty Alleviation" is China's first public welfare collective trademark as a brainchild of China’s efforts to innovate the construction of the sales system of poverty alleviation products. So far, the trademark has been registered in 12 categories of goods (services). This time, more than 20 enterprises obtaining the authorization certificate of the "Sichuan Poverty Alleviation" collective trademark such as Liangshan’s"Yanyuan Apple", Ya’an’s"Mengding Tea"and Zigong’s"Daodaoshuang" participated in the Exposition, trying to let more people know about high-quality products from poverty-stricken areas in Sichuan.