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Sichuan Released the New Slogan and Logo for Cultural Tourism
Updated:2019.04.24

  On April 15th, the ProvincialDepartmentof Culture and Tourism held a press conference to announce the new slogan of Sichuan Cultural Tourism “Three Attractions of Tianfu Make Your Daysin Sichuan”, the logo and promotional trailerof the Culture and Tourism Development Conference of Sichuan Province made their debut at the same time.

  The "Three Attractions" in the slogan refers to the most representative scenic spots in Sichuan. The first onedenotes Sanxingdui, the embodiment of the ancient and mysterious Bashu civilization; The second one refers to Jiuzhaigou, which carries the essence of Sichuan's magnificent natural scenery; The thirdrepresents the giant panda, our beloved national treasure. “Make Your Day” reflects the felicific and comfortable feeling experienced by the majority of tourists during their cultural trip to Sichuan. The new logo and publicity slogan combine Tianfu's age-old civilization, natural scenery, Panda IP, and cultural tourism index. It is thepotted embellishment of Sichuan’s cultural and tourism image. It helps to promote Sichuan’s culture and tourism. It is also an important factor that attracts tourists to Sichuan for first-hand experiences.

 
 
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