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"Great Jiuzhai Valley" Cultural Tourism Development Alliance Established
Updated:2019.11.07

  On November 6, the "Great Jiuzhai Valley" Cultural Tourism Development Alliance was established in Jiuzhaigou County. The first batch of member units include 15 counties (cities) in Sichuan and Gansu provinces such as Jiuzhaigou County, Wenchuan County, Dujiangyan City and Zhouqu County, as well as 5 institutions (enterprises) such as Jiuzhai Valley National Park Management Bureau and Sichuan Travel Agency Association.

  Following the alliance's establishment, it will strengthen the overall packaging, planning and marketing of the "Great Jiuzhai Valley" brand from 7 aspects of resource co-sharing, brand co-creation, customer source co-aid, market co-expansion, talent co-education, foundation co-construction and regional co-governance, so as to create the brand of Jiuzhai international eco-cultural tourism destination; the alliance will negotiate and formulate reciprocal policies for scenic spots, hotels and restaurants, and other preferential policies to promote mutual market opening.

  Great Jiuzhai Valley, Great Emei, Great Panda, Great Shangri-La, Great Gongga, Great Bamboo-Sea, Great Irrigation Area, Great Sichuan Road, Great Historic Site, and the Ancient Tea Horse Road are the "Top Ten Great Cultural Tourism Destinations" created by Sichuan Province.

  At the meeting, Sichuan Travel Agency Association rolled out five "Great Jiuzhai Valley" winter quality travel routes: the "Great Jiuzhai Valley" hot spring ski route, mainly composed of Bipenggou Valley, Huameida Hot Spring, Guergou Hot Spring Ski, Zhegu Mountain Ski, and Taiziling Ski Resort; the "Great Jiuzhai Valley" red route, mainly composed of Grassland Long March Road and Red Army Long March Monument Shawo Conference Site; the "Great Jiuzhai Valley" Tibetan and Qiang folk culture route, mainly composed of Taoping Qiang Village, Qicai Jiazu, and Ancient Qiang City; the "Great Jiuzhai Valley" research and study route, mainly composed of Wenchuan Earthquake Site, Mianzhu New Year Picture Village, and Liquor Museum; and the "Great Jiuzhai Valley" classic route, maily composed of Jiuzhai Valley, Huanglong, Panda Base, and prairie ring route.

 
 
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