Open Governance
“Sichuan Poverty Alleviation” Applying to be Registered as a Public Welfare Collective Trademark

  In order to establish an innovative sales system for poverty alleviation products as soon as possible and to promote the accurate connection between poverty alleviation products and the market, Sichuan Province has recently issued the Opinions on Promoting Accurate Poverty Alleviation in the Marketing System of Innovative Poverty Alleviation Products. Creating a “Sichuan Poverty Alleviation” public welfare collective trademark is one of the important tasks; therefore, we need to register successfully before the end of the year. The Trademark Office of the State Administration for Industry and Commerce has officially accepted the application for trademark registration. The Provincial Administration for Industry and Commerce, the Provincial Department of Commerce and the Provincial Poverty Alleviation and Immigration Bureau have also started the trademark use. This is what the reporter learned from the press conference on “Innovative Poverty Alleviation Product Sales System to Promote Accurate Poverty Alleviation” held on July 4.

  After “Sichuan Poverty Alleviation” becomes a public welfare collective trademark, it will be managed by the Project Center of the Provincial Poverty Alleviation and Immigration Bureau and used by members of authorized organizations. Member units must be legal entities that obtain industrial and commercial business licenses or social group registration certificates.

  “Products should be from the administrative areas under the jurisdiction of 88 poverty-stricken counties and villages and with poor households with records in counties (cities, districts) with poverty alleviation task.” Officials of the Provincial Poverty Alleviation and Immigration Bureau said that the use of “Sichuan Poverty Alleviation” trademark is not limited to products in poor counties, also includes those with raw materials from poor areas. For businesses that sell products marked with poverty alleviation mark, the government will provide financial, taxation, finance, transportation, and personnel training.

  The promotion of trademark has started. A list and certification system for poverty alleviation products will be established, strict standard of poverty alleviation products will be ensured, and the source of sales products will be ensured. The existing regional advantages and characteristic product resources will be integrated, and various professional associations, big data and other advantages will be brought into full play for the sharing and common use of poverty alleviation products identified by public welfare collective marks.

  Officials of the Provincial Department of Commerce said that our province will expand the sales channels of “Sichuan Poverty Alleviation” products and select wholesale markets, retailers, and e-commerce platforms to promote products with this trademark; it will also operate at stations, airports, etc. The venue will open a poverty alleviation product area. Under the premise of following the laws of the market, the public is guided to purchase the “Sichuan Poverty Alleviation” products.

  Officials of the Provincial Administration for Industry and Commerce introduced that Sichuan will formulate the Administrative Measures on the Use of Collective Trademarks for Sichuan Poverty Alleviation, establish a standardized use template for the trademark, and promote unified trademark management, brand promotion, packaging logo and protection.

  The brand logo of “Sichuan Poverty Alleviation” was also released simultaneously at the press conference. It is composed of giant pandas, terraces, tea, apples and other elements, representing the animal husbandry, agriculture, fruit and vegetable industry, forming a heart shape, reflecting the development of the above-mentioned industries in the care of poverty alleviation.

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