On the morning of July 30, the reporter learned from the press conference of the 5th Sichuan International Travel Expo that the 5th Sichuan International Travel Expo is slated to be held from September 7th to 9th in Emeishan City of Leshan in line with the unified arrangement of the Provincial Party Committee and the People's Government of Sichuan Province.

　　Themed on “A Life of Well-being Leads Quality Tourism”, this year’s Travel Expo highlights four constituent parts, namely exhibition, trade, forum and competition. Seven themed activities will be initiated including the Opening Ceremony, Emei Global Summit, Publicity Week for the Guest Country of Honor, Theme Province and Theme City. In addition, seven supporting activities including China Mountain Tourism Alliance Conference and Experiencing of the Boutique Travel Routes will be launched.

　　According to the director of the organizing committee of the Travel Expo, the fair will be high-end and international oriented. Hundreds of officials, guests and tourist operators from well-known domestic and foreign organizations will be invited to attend the fair. At the same time, Nepal, Shaanxi Province and Bazhong City will serve as the Guest Country of Honor, Theme Province and Theme City respectively for this year’s Travel Expo to carry out a series of tourism culture promotion and exhibition activities.

　　“This year's Travel Expo will have both ‘eye-catching points’ and ‘selling points’.” Director of the organizing committee revealed that seven pavilions will be erected for this fair including the International Boutique Tourism, Chinese Featured Tourism, Sichuan Quality Tourism, Cultural and Creative Industries of Tourism, Benefits of Tourism to the People, Competition of Chinese Specialty Travel Goods and the Tourism Carnival. Over 3,000 tourism companies from more than 50 countries and regions, including France and Russia, will attend the summit and the fair. In order to expand the results of its business negotiations, the organizing committee actively ensured the fully integration between domestic and foreign professional buyers, sellers, purchasers and manufacturers. Currently, the parties invited to the trade negotiations and exhibitions include over 150 overseas tourist operators from 37 countries and regions such as the United States and South Korea, and over 110 domestic enterprises engaged in tourism, 100 travel goods purchasers like Amazon, JD, and 100 manufacturers, etc. Meanwhile, in an effort to further enrich the fair with connotations, the organizing committee is going to co-host the Competition of Chinese Specialty Travel Goods of 2018 with the China Tourism Association, with more than 20,000 entries.

　　Director of the Travel Expo’s organizing committee also revealed that guests and visitors will have more experiences, participations and interactions. The fair not only accommodates multiple tourist-beneficial products, but also launches interactive experience activities such as “Gifts for Scanning the Code, Awards for Entering the Hall”, “National Tik tok Contest, I Endorse Leshan,” and “HOMSOM” Foodies’ Week.

　　The relevant person in charge of Leshan City remarked that Sichuan International Travel Expo is one of the main platforms that drive the open-up and development of Sichuan tourism. Leshan will utilize this development opportunity to give full play to its local resources and fully promote the construction of “the world's important tourist destinations”.