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Sichuan Will Promote “Internet Plus” Smart Tourism Trial Areas
Updated:2015.06.19

  Series Report: What fields of Sichuan will be selected in “Internet Plus”?

  On June 15th, General Office of Sichuan Provincial People’s Government issued Major Work Plan for Internet Plus in Sichuan 2015 (hereafter referred to as Work Plan). The work plan proposed to concentrate on 13 fields including manufacturing, agriculture, energy, finance, civil service, e-commerce, logistics, transportation and so on to deeply explore “Internet Plus” through implanting DNA of the Internet.

  On June 16th, our newspaper has interpreted the exploration and development orientation in the future of “Internet Plus” in manufacturing, civil service, innovation and entrepreneurship and so on. Today, we invite Sichuan enterprises which have seized the opportunities of “Internet Plus”, relevant responsible officials from Sichuan Provincial Bureau of Tourism, Sichuan Provincial Department of Commerce and Sichuan Electronic Commerce, to continental to discuss the following two questions, how to achieve convenient trip with the help of the Internet and how to get transference and upgrading through the tools of “Internet Plus” and electronic enterprises.

  Keywords and Tourism
  
  Wolong Smart Big Data Collection and Analysis Platform will be constructed. Smart tourism APP, WeChat service platforms, virtual tourism in scenic spots, 3D imaging, location sound guidance tour, real-time video show will be more widely applied in practice.

  Promoting smart tourism demonstration and no longer worrying about overcrowding
  
  Dragon Boat Festival is coming. Ms. Chen, a citizen of Chengdu, has started planning her trip earlier. Because her baby is just over 1 year old, she concerns much about the facilities, visitor flow volume, as well as convenient accommodation and meals. She worries about the high flow volume of visitors in well-known attractions and fragmented information of less famous scenic spots through the websites and BBS.

  "If there are authority service platforms for scenic spots on which 3D real-time imaging could be viewed, integrating relevant tourism information surrounding together and opening WeChat real-time broadcasting, much energy and time could be saved for visitors.” Ms. Chen says. She mentions that she used to choose destinations blandly therefore she could encounter overflow in scenic spots during official holidays. Now the Internet services as dairvoyance for her.

  As a province with abundant tourism resources, currently, Sichuan is applying “Internet + Tourism” into visitors practically which has brought about many conveniences to the management of scenic spots.

  The work plan has proposed explicitly that led by Sichuan Provincial Bureau of Tourism, Sichuan would highlight the construction of smart tourism demonstration areas, tourism emergency management system, tourism big data platforms and so on. Wolong Smart Big Data Collection and Analysis Platform will be constructed. Smart tourism APP, WeChat service platforms, virtual tourism in scenic spots, 3D imaging, location sound guidance tour, real-time video show will be more widely applied in practice.

  "Sichuan is creating ‘tourism commanding platform of operation, supervision, safety emergency management based on Beidou and compatible systems’. With the help of this platform, the real-time imaging of scenic spots could be viewed.” According to relevant officials of Sichuan Provincial Bureau of Tourism, apart from real-time imaging, other real-time data, such as number of visitors and weather condition of the scenic spots could also be monitored at any time.

  Taking Jiuzhai Valley as an example. Overflow of visitors had occurred to Jiuzhai Valley before. But in recent one other two years, Jiuzhai Valley has never left the impression of overflow any more because Jiuzhai Valley could conduct early warning, visitor separating tour, post-social marketing at every critical holiday, which are all linked with smart tourism. Every summer holiday, there are 20,000 to 30,000 visitors at Jiuzhai Valley every day on average. While during the tourism hit such as National Holiday, the number of visitors for 4 to 5 days could surpass 200,000.” This responsible official also says that “Smart Jiuzhai - Real-time Distribution Integrated Management System” could separate tourists timely and avoid overflow.

  The work plan also mentions to promote “Internet Plus” Smart Tourism Demonstration and Trial Areas. Currently, there are 13 smart tourism trial cities and 33 smart tourism trial scenic spots in Sichuan. Apart from Chengdu, Mianyang and Leshan, another 10 cities, including Panzhihua, Deyang, Guangyuan and so on, are also enlisted as smart tourism trial cities.

  Keywords and Electronic Enterprises
  
  Sichuan will greatly promote Action Planning for Sichuan Enterprises to Accessing Internet. The e-commercial application ratio of industrial producing enterprise above the designed size by the end of 2015 could be reached over 50% and the e-commercial application ratio of trade service enterprises above the designed size could be reached over 80%.

  Supporting industrial advantageous enterprises to create commercial electronic platforms
  
  Sichuan enterprises have responded actively to “Internet Plus”. As one of the most important traditional industries, tea companies have transferred to the Internet platform. Mr. He Jianhua, president of Bangshang Youming Tea Cultural Development Co., Ltd., told reporters that last month his company initiated WeChat commercial platforms and the sale was over 1,000 bags for the first week.

  "Putting our products online on the Internet and making it possible for more young people to drink tea.” This is the method of a traditional company transferring to the Internet on which many small and medium-sized companies cluster together and create a brand for Sichuan tea. This is also a coincidence to creating professional electronic platforms for agricultural products proposed by electronic enterprises. Mr. He Jianhua said that with the support of local government, electronic trade center of his company in Meishan would be in operation soon with the staff of 80, responsible for online regional brand marketing of Emeishan Tea. “Now over 30 enterprises have the intention to participate.” Moreover, this center is also in charge of the online operation of Emeishan Southwestern Tea Mall. The sale of spring tea could surpass 5 billion yuan every year.

  "Sichuan enterprises have resorted to the Internet. Our enterprise uses less time to seize "Internet Plus” than the releasing of policies.” Mr. Xu Ye, secretary of Sichuan Electronic Commerce, said. For instance, as for the e-commercial field of “Internet Plus”, the work plan mentions to greatly promote Action Planning for Sichuan Enterprises to Accessing Internet. The e-commercial application ratio of industrial producing enterprise above the designed size by the end of 2015 could be reached over 50% and the e-commercial application ratio of trade service enterprises above the designed size could be reached over 80%.

  Data released by Sichuan Electronic Commerce indicate that by now the e-commercial application ratio of industrial producing enterprise above the designed size is over 40% and the e-commercial application ratio of trade service enterprises above the designed size is approaching 80%. The goals proposed by the work plan could be achieved by the end of 2015.

  What should Sichuan do to develop electronic enterprises in a better way within the framework of “Internet Plus”? What roles could be played for government and enterprises respectively? Mr. Xu Ye thinks that in the age of “Internet Plus” total industries, enterprises should search for their own suitable electronic model and local government is responsible for the construction of public service platforms, supporting industrial advantageous enterprises, creating commercial electronic platforms, training personnel surrounding electronic enterprises and creating ecological system and industrial standards.

  In fact, before the releasing of this work plan, Sichuan has promoted e-commerce as the leading of “five emerging straight-pilot service industries”. Moreover, Sichuan also issued Notice of Sichuan E-Commercial Industries Development Work Planning and so on to specify the map and schedule of Sichuan to develop electronic enterprises. The releasing of work plan this time adds wings of “Internet Plus” for the development of electronic enterprises.” These papers would promote the acceleration of enterprises transference and upgrading to industrial information.” Responsible official from Sichuan Provincial Department of Commerce mentions that Sichuan would integrate the supply chain of agricultural and allied products and regional special tourism resources, open an integration of supply and marketing chain of agricultural products, make demanding and supplying information accessible, guide farmers to produce based on orders, create a circulation pattern for new agricultural and rural products, and reconstruct value chain and supply chain.

 
 
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