Government
Open Governance
Services
Investment
Tourism
Navigator
 
 
Tasting Yibin Morning Tea and Seeking for Advice from Foreigners
Updated:2015.03.24

  Yibin morning tea which has become a best seller since the Spring Festival, visited Chengdu on March 18th. Guests from over 10 national or regional consulates in Chengdu from the US, France, Sri Lanka, or from foreign banks and enterprises, were invited to attend Yibin morning tea tasting session. “Foreigners drink not only coffee but also tea. Many foreigners know tea culture.” People responsible for the session from Yibin indicated that they came to Chengdu especially for inviting foreign friends to taste tea and hoped that they could offer some advice for the going global of Yibin morning tea.

  Mr. Kandeepan Balasuramaniam, consul of Consulate of the Democratic Socialist Republic of Sri Lanka in Chengdu, is quite familiar with the black tea series of Yibin morning tea. When talking with the people from Yibin, he frankly said that the reason why Sri Lanka black tea could be listed among tops in the global black tea market was that Sri Lanka not only ensured the authentic taste of black tea and strengthened the development and research of flavor black tea. Mr. Kandeepan Balasuramaniam thought that different from green tea, black tea was more acceptable to be mixed, such as adding natural spices such as lemons and apples. Besides, black tea highlights the mixture to different concentrations, tastes and colors, which is more suitable for a wider population. “Yibin morning tea should ensure the authentic taste and make some improvements in accordance with different drinking habits in different countries if it wants to open European markets.” People who in charge of Yibin Shengtai Tea Company have brought about good news that the company has promoted a series of black tea to enter into overseas markets. Mr. Kandeepan Balasuramaniam also revealed that relevant parties were also arrange matchmakings for tea buyers. “Several dozens of merchants will visit Yibin very soon.”
 
  There is a large demand on tea every year in Korea and the main tea type is green tea. Director from Chengdu Branch of Korea Trade-Investment Promotion Agency had a higher requirement on the processing technology. “Korean consumers value the quality of tea. If Yibin morning tea wants to have a firm market in Korea, the processing technologies should be improved. Besides, the taste and color should also be enhanced.”
     
  In the tasting session, guests from Malaysia, Singapore and so on also offered advice that Yibin morning tea should open south Asian market with cultural elements. Mr. Zhong, director of Chengdu Branch of National Trade Promotion Agency of Malaysia, held the view that overseas Chinese had a strong emotional foundation for Chinese tea and the packaging design should be impressive. Besides, Yibin is also an important location alongSichuan-Tibet Tea Horse Ancient Road, which shares the same cultures and histories with overseas Chinese. “In the future Yibin could expand cooperation ranges and improve the development of tourism with tea industry as a breakthrough.” Guests from Israel proposed that the tasting sessions should be regular to establish and release platform effect when they first drunk Yibin morning tea.

 
 
Hosted by: General Office of the People's Government of Sichuan Province
Website Operation and Maintenance: China Telecom Sichuan Branch
Website Identification Code: 5100000062 Sichuan ICP No. 13001288
Sichuan Computer Information Network and Internet Security Record No. 51010402000507