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10 Leading Catering Companies Are to Open Restaurants in Europe and America Next Year
Updated:2014.12.12

      The “three major activities” of market development held before in the last 10 months have attracted over ten thousand companies with trade volume over 430 billion Yuan. Near 80% of the participating companies and 80% of the trade volume are from the food and drink industry. These companies’ standing out in the three events also in turn indicates that the competitiveness of Sichuan beverage and food is increasing.

      Last year, the revenue of the main businesses of Sichuan beverage and food industry has reached 500 billion Yuan. In recent years, these main businesses maintain an annual average growth rate of 20%, and are expected to reach one trillion Yuan in five years.

      Trying to Draw close to International Advanced Enterprises and Bring back Their Good Experiences regardless of Surrendering Part of the Profits

      In September, after an investigation at Weiyuan County Jinsifang Fruits co., LTD, president and production manager of South Korea Natural Nutritional Food co., LTD said: "your management and technological level have great improvement potential, we are positive about our cooperation.”

      The two companies did not reach a cooperative agreement due to various reasons. However, Yu Yong, general manager of Jinsifang, did not give up. He plans to go to Korea for another negotiate in the next year .

      Why You Yong’s determinacy is because of the huge shock he received in the 2014 International Food Exhibition in Seoul, ROK.

      Jinsifang invested 40 million Yuan this year to build up a low-temperature drying production line, which processed the first bunch of dried fig fruit in this July. Compared to the dried fruits frying technique adopted by domestic companies in the past practice, the low temperature drying technique adopted by Jinsifang has been a big step forward. However, comparing Chinese companies with South Korean companies, You Yong noticed the big gap: 35 grams of dried fruits “made in Sichuan” sell for 5 Yuan while the same amount of fruits “made in Korea” sell for nearly 15 Yuan. Korean enterprises have much lower production cost. The processing cost of each kilo of dried fruits in Jinsifang is 70-80 Yuan, 10 times higher than that processed by frying technique; the Korean enterprises made breakthroughs in the key technology that they only cost a little bit higher than the ordinary Chinese companies but make the taste way better.

      So You Yong is eager to set up a joint venture factory together with Korean enterprises. Even would he surrender part of the profits, he is determined to bring better management, technology and R & D capability back to Sichuan.

      In-depth adjustment of liquor industry helping Sichuan white spirits to reach overseas Chinese

      First landing in Hong Kong, second in Southeast Asia, next in Europe and America...... this year, Sichuan liquor business has spread to most parts of the world.

      As the liquor industry is facing with in-depth adjustment, "going out “becomes more urgent.

      However, most white spirit companies found that is not easy to do business in the overseas market. On the one hand, the developed countries are very strict in liquor control. For example, Germany has special control over white spirits, and France grants four kinds of liquor retail licenses. China lacks a quantitative standard for liquor control which could match with the global standards. On the other hand, the spending habits are different. Most foreigners are used to drink spirits with 10% alcohol, and they have a long bartending history. However, Sichuan white contains high degree of alcohol and are not suitable to make mixed drink.

      This year, Wuliangye launch their light alcohol line, and frequented Asian, European and American countries for investigation. Xu Yuhao, Asia Regional Manager of Overseas Division of Wuliangye, said that overseas Chinese, who have deep affections towards white spirit, could be our white spirits’ bridge to world.

      Taking chance of the "10 thousand enterprises going international "campaign to expand their overseas selling network, Wuliangye foreign is expecting a overseas sale of 600 tons. Xu Yuhao said he planned to promote white spirits culture and their brand at first, and then dominate the market quickly.

      Pushing forward the Establishment of Sichuan Food Overseas Association

      10 Leading Catering Companies Are to Open Restaurants in Europe and America Next Year

      The influence of the “three major activities” is becoming bigger and bigger. More and more Sichuan enterprises take chance of the "10 thousand enterprises going international” activities to sell products abroad.

      Fu Yan, general manager of Import and Export Company of Sichuan Tea Group disclosed that based on the client base, the unified foreign market development and the share of market information and channels of Sichuan Tea group , Sichuan Tea Group, Yibin Shuangxing Tea, Pingwu Tea have completed a “bundled” overseas market development. The three companies exported to Africa $ 4,650,000 worth of tea in this year.
   
      Fu Yan hopes that starting from this point , more and more companies will sale in bundles , and establish a Sichuan Tea Import and Export Association to make Sichuan tea industry a bigger power. “Sichuan tea industry could also be bundled with Sichuan culture, so as to further promote Sichuan Tea to the world." said Su Maolin, Europe and America Regional Manager of Overseas Division of Wuliangye.

      Sichuan food will lead Sichuan liquor, Sichuan tea, Sichuan spices and Sichuan opera in a joint overseas market expansion. Sichuan Provincial Department of Commerce revealed that they are pushing forward the establishment of Sichuan Food Overseas Association and expect 10 leading catering companies to open restaurants in Europe and America next Year. At that time, these overseas restaurants will become important windows and distributing centers of Sichuan food culture, important showcase and distribution center. At present, the relevant companies are intensely looking for suitable locations for the restaurants and negotiating business models with foreign partners.

 
 
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